Print was my first love in marketing and advertising, back before desktop publishing was even available on a PC. Everything used to promote these days has its roots in print and analog. Even the icons found in design software harken back to those days. How cool it is to have touched both these worlds in a professional environment.
BuffaLouie’s Menu
TRIFOLD BROCHURE
ASSIGNMENT: Create a full-color take-out menu to showcase the selection of a deluxe chicken wings restaurant. Come up with a theme that will be carried through to the front end of the customer experience on in house menus, and have it especially appealing to college students. Photograph and clip the food items for presentation within the menu itself.
EQUIPMENT: Mac Pro running OS X, Adobe InDesign, Photoshop and Illustrator, Canon EOS Rebel T5i
COLLABORATOR: Karen Gossler
“Mornings At Seven”
AD CAMPAIGN
ASSIGNMENT: Create a print ad campaign for the latest production of a Chicago theatre. Choose fonts and colors appropriate to the story/theme. Utilize photography that will be supplied by the client. Advertising to appear in the two major Chicago newspapers and various regional publications.
EQUIPMENT: Mac Pro running OS X, Adobe InDesign, Photoshop and Illustrator
“You Succeed Here”
AD CAMPAIGN CONCEPT
ASSIGNMENT: Create an ad campaign for a community college that addresses the top excuses that recruiters hear when speaking to potential students. Locate stock photography that reflects the diversity of students being solicited. Carry over the typefaces and color scheme of the current “sphere theme” currently in use.
EQUIPMENT: Mac Pro running OS X, Adobe InDesign, Photoshop and Illustrator
Improving Lifestyles Trifold
COMPANY BROCHURE
ASSIGNMENT: Produce a full-color brochure featuring the facility and staff of a local orthopedics and prosthetics business. Photograph the staff and a patient in their environment. Select fonts and color theme to compliment the interior and “feel” of the company environment.
EQUIPMENT: Mac Pro running OS X, Adobe InDesign, Photoshop and Illustrator, Canon EOS Rebel T3i
“A Christmas Story”
AD CAMPAIGN, IN HOUSE PROMOTIONS
ASSIGNMENT: Produce an ad campaign along with in house backlit displays for the latest production of a regional theater. Create an original logo to accommodate all said promotions. Photograph the actors in an outdoor environment and use digital manipulation to change the weather/time-of-year.
EQUIPMENT: Mac Pro running OS X, Adobe InDesign, Photoshop and Illustrator, Canon EOS Rebel T3i
COLLABORATOR: Karen Gossler
“The Diary of Anne Frank”
AD CAMPAIGN, IN HOUSE PROMOTIONS
ASSIGNMENT: Produce an ad campaign along with in house backlit displays for the latest production of a regional theater. Create an original logo to accommodate all said promotions. Utilize photographs of the main actors provided by the client.
EQUIPMENT: Mac Pro running OS X, Adobe InDesign, Photoshop and Illustrator
COLLABORATOR: Karen Gossler