Digital
My digital arsenal may be mainstream by today’s standards, but I believe my experience with all these tools is somewhat unique. In addition to producing creative content, I have years experience deploying it — including the use of social media, online marketing automation, and web presence.
NJCAA Championship
Hype Video
PRESS DAY FEATURETTE
ASSIGNMENT: Highlight the journey and players of the national championship community college basketball team which will be aired during a press day banner unveiling.
EQUIPMENT: Mac Pro running OS X and Final Cut Pro X
This is Success
VIDEO PROMOTION CONCEPTS
ASSIGNMENT: Create short-subject video promotions featuring alumni of a local community college. Combine in-studio interview footage with field footage and/or still photography, as necessary. Set the camera shots, lighting, and audio, as well as edit the piece in post-production with appropriate music, cutaways, and graphics.
EQUIPMENT: Sony PXW-FS7 4K XDCAM (Exmor), Genaray SpectroLED lighting, Canon EOS Rebel T5i, Lectrosonics UCR411A digital hybrid wireless lavalier microphone, Cartoni Focus 12 tripod, Mac Pro running OS X and Final Cut 7.
COLLABORATOR: Kaitlin Craig Ferguson
Bulldog Days of Summer
INSTAGRAM ADVERTISEMENT
ASSIGNMENT: Rework a 30-second commercial to fit the time (10-seconds) and orientation of an Instagram mobile advertisement. Add graphics where appropriate, adjust the timing, and enlarge/reorientate the layout from widescreen/horizontal to vertical.
EQUIPMENT: Mac Pro running OS X and Final Cut Pro X
Abi Swidergal
SHORT-SUBJECT VIDEO
ASSIGNMENT: Create a short-subject video featuring an alumnus of both Equine Studies and Occupational Therapy (OTA). Travel to Wauconda, IL to interview the graduate and acquire cutaways in the field, which will additionally feature a special needs child and his mother who utilize the facility. Set the camera shots, lighting, and audio, as well as edit the piece in post-production with appropriate music, cutaways, and graphics.
EQUIPMENT: Sony PXW-FS7 4K XDCAM (Exmor), Genaray SpectroLED lighting, Canon EOS Rebel T5i, Lectrosonics UCR411A digital hybrid wireless lavalier microphone, Cartoni Focus 12 tripod, Mac Pro running OS X and Final Cut 7.
COLLABORATOR: Kaitlin Craig Ferguson
Open House Promotion
ANIMATED WEB ADS
ASSIGNMENT: Create a series of animated gif images to promote a college’s open house for various career paths. Incorporate all content and imagery in a way that fits 10 different sizing restriction
EQUIPMENT: Mac Pro running OS X and Adobe InDesign and Photoshop CS6
Jordan Scott
SHORT-SUBJECT VIDEO
ASSIGNMENT: Create a short-subject video featuring a visiting Chicago photographer and highlights from his exhibit at a local community college. In addition to conducting the actual interview, also set the camera shot, lighting and audio, as well as edit the piece in post-production with appropriate music, cutaways, and graphics.
EQUIPMENT: Sony PXW-FS7 4K XDCAM (Exmor), Genaray SpectroLED lighting, Canon EOS Rebel T5i, Lectrosonics UCR411A digital hybrid wireless lavalier microphone, Cartoni Focus 12 tripod, Mac Pro running OS X and Final Cut X
You Matter Campaign
WEB AD CAMPAIGN
ASSIGNMENT: Create a series of web ads for seven identified hangups to attending college, formatted to fit ten different layouts for an online campaign totaling 70 different ads. Select appropriate stock art of troubled people and utilize the existing “spheres campaign” to coordinate the color theme.
EQUIPMENT: Mac Pro running OS X and InDesign CS6
Higher Learning Tips
SHORT-SUBJECT VIDEO
ASSIGNMENT: Create a short-subject video featuring inspection tips for faculty at a community college. Make the presentation “retro” like an old b&w reel film in 4:3 aspect ratio with cheesy voiceover narration and dated music.
EQUIPMENT: Sony PXW-FS7 4K XDCAM (Exmor), Genaray SpectroLED lighting, Cartoni Focus 12 tripod, Mac Pro running OS X and Final Cut 7
COLLABORATOR: Kaitlin Craig Ferguson