Copywriting

Truth be told, I probably enjoy writing as much as I enjoy graphic design. Both are creative outlets but are experienced in many different ways — especially in how they are consumed and the sophistication of the consumer. In this world saturated with blogs, social media, and short-run publications, it’s important to always remember your audience, and remember good writing is an art.

South Suburban College Earns Recognition from The Conservation Foundation

PRESS RELEASE

ASSIGNMENT: Produce a press release from a pre-recorded interview detailing the story of the first class of students graduating from a new community college program.

EDITOR: Kaitlin Craig Ferguson

LINK: https://www.ssc.edu/south-suburban-college-earns-recognition-from-the-conservation-foundation/

South Suburban College Celebrates First Class of Barber College Graduates

PRESS RELEASE

ASSIGNMENT: Produce a press release from a pre-recorded interview detailing the story of the first class of students graduating from a new community college program.

EDITOR: Kaitlin Craig Ferguson

LINK: https://www.ssc.edu/south-suburban-college-celebrates-first-class-of-barber-college-graduates/

Returning Adult Student Finds Most Authentic Version of Herself Through Art

PRESS RELEASE

ASSIGNMENT: Produce a press release from a pre-recorded interview detailing the story of a returning student who discovered personal healing through art.

EDITOR: Kaitlin Craig Ferguson

LINK: https://pathways.ssc.edu/returning-adult-student-finds-most-authentic-version-of-herself-through-art/

Say Hello to Street Treat

COMMERCIAL

ASSIGNMENT: Create a 60-second commercial to promote a new smartphone app that calls for ice cream truck service. The new piece would combine original and new video footage along with animated graphics showcased along with VO narration.

COLLABORATOR: Kaitlin Craig Ferguson

SCRIPT

<MUSIC UP /FADE UP TO MS & CU OF ORIGINAL FOOTAGE OF PATRONS BEING SERVED FROM ICE CREAM TRUCK>
I scream! You scream! We all scream for ice cream! But what happens when the ice cream man can’t hear you? Or worse, what if you can’t hear him coming?

<CUT TO GFX APPEARING ON TRUCK DRIVING AWAY: STREET TREAT LOGO AND TAGLINE>
Say hello to Street Treat: Your one-click answer to ice cream delivery!

<CUT TO MS OF CHILDREN USING APP>
Street Treat brings the ice cream man to you through your smartphone or tablet.

<CUT TO GFX OF SMARTPHONE APP FEATURES>
You can view driver profiles, menu selections, and prices before the truck arrives…

<CUT TO MS & CU OF DRIVER INTERACTING WITH APP>
…and contact the driver with questions or special instructions.

<CUT TO MS & CU OF ADULTS USING APP AT WORK, CALLING TRUCK TO ARRIVE>
You may even have the app alert you when an ice cream truck is coming to your area. A text notification and audio chime notifies you in real-time that your favorite treats are only minutes away.

<CUT TO MS & CU DISSOLVES OF ORIGINAL FOOTAGE OF PATRONS BEING SERVED FROM ICE CREAM TRUCK>
At home or at work Street treat will bring the ice cream man to you. So stop screaming and download the free Street Treat app today!

<CUT TO GFX OF APP LOGO, APP STORE AND GOOGLE PLAY LOGOS>
Available in the Apple App Store and at Google Play.

National Night Out Against Crime

EVENT RECAP

ASSIGNMENT: Create a 5 to 10-minute promotion detailing the events of Munster Indiana’s National Night Against Crime celebration for submission/evaluation by the national organization. The piece would combine footage shot the day of the event along with VO narration.

COLLABORATOR: Kaitlin Craig Ferguson

SCRIPT CONCLUSION

The dedication of the town’s public employees and volunteers has helped put Munster on the map. It’s not only ranked one of the best places to live in Lake County, but in the entire state of Indiana. What started as a small cookout and a few vendors, has grown into a large, annual event — celebrating safety in an upstanding town with an outstanding community.